It’s April and the sun has finally come out over London and this has lead to an increase in bookings. Airbnb had been continually warning hosts that December to March is considered the low season and hosts should consider reducing their prices by 15%. Many hosts it seems didn’t reduce their prices or started to believe the low season would never end and started complaining of their being “too many hosts and not enough guests.” Well it does look like we are all back in business.
To me it seems there are good bookings and bad bookings, and in my opinion you have to take your fair share of the bad bookings to get the good bookings. Airbnb seems to be thinking along the same lines – your acceptance rate now affects your search rankings. Previously to get a high ranking in the Airbnb search one of the things you could do was to reply to guests enquiries quickly.
An active and prompt host is exactly what the airbnb likes, so it makes sense you are rewarded when replying to your enquires quickly. To quote from another hosts on the group discussions forum “My gut is anything that negatively impacts the precious “conversion rate” (one of the holy grail metrics for hospitality businesses), will cause the host/listing(s) to be buried in search results.”
Airbnb Acceptance Rate and Rankings
I personally agree with Airbnb acceptance rate metrics for search rankings. We need to think of the paying customer. My wife has complained to me a few times that taking guests for just one night isn’t worth it. Every guest gets a fresh set of clean sheets and towels and a bottle of water and the room will need to be cleaned again. It’s obviously much more profitable and less time consuming to have longer staying guests. It is possible to set a two day minimum in your listings calendar settings so hosts can easily prevent one night requests.
I am willing to accept single night requests because I don’t like to turn down business (in my opinion if you only accept business that suits you then soon you won’t have any business). A good customer might spend a week at one hosts listing and then a single night at a stopover at another hosts listing en-route to another host. Is this person a bad guest? No this person an excellent guest but somebody has to take the single night for the team.