I’ve noticed a reduction in the number of bookings coming through. I’ve got quite a few empty slots from the end of August through September and beyond (in my experience people tend to book only a few weeks in advance so it’s no surprise December is still empty for example). A quick look on the Airbnb Groups discussion page for London hosts and many of the comments there are saying the same thing – not enough bookings.
What to do if your not getting bookings?
I price my listings cheap and to have an empty room now and again is disappointing but no big deal for me. Those with expensive big listings (such as whole apartments in the city centre) are missing out on big money if they have any vacancy. The question is what can you do (if anything) to solve the problem? The obvious answer is to cut your price – better less money than no money. But this does eliminate the possibility of getting a last minute booking at a good price.
“it was as if a light switch went off in final part of July. Suddenly enquiries and bookings just stopped across all my listings”- airbnb host in London groups
A similar thing happened in January I recall and this didn’t really pick up until April. I also noticed more listings appearing in my area at a discount to even my low prices so that’s not helping. My only solution is to keep my prices low and ride it out. I often get last minute bookings – which is the big advantage of operating in a major city like London. I assumed August and September would be the high season, when I would clean up, but this is clearly not the case.
Getting one star ratings from guests
My star ratings have been getting worse and worse lately. Most guests leave very nice written reviews but when it comes to the stars they often give a 3 or 4 with some even putting a single star. My biggest problem is one I simply cannot change and that is – my location. I live in Newham in East London, one of the worst areas for poverty in London. It’s not dangerous (no gangs on street corners etc) and it’s reasonably central (zone 3) and has decent transport connections and plenty of shops/fast food. My biggest draw card is my price – I’m very cheap and my property is fully refurbished and it still has the ‘new’ feel. I would have thought someone might say “well the location isn’t perfect but what do you expect at this price.” But it doesn’t seem to work that way.
“I would have thought someone might say well the location isn’t perfect but what do you expect at this price”
How to get rich on Airbnb
I’ve just come across a listing where the host has put two double beds in the living room and another double bed in the bedroom and charges £150 a night, sleeps 6. Now that’s a way to make money on Airbnb!